Trust is the key element connecting financial firms with their clientele. At SySys, we understand the critical importance of brand equity.
If you are starting up, or starting over, we will help you create a strategic identity that represents you, and the value you bring to the table. And if you have an existing brand identity, we will maintain the look and feel, adding powerful SySys-driven features that your audiences will appreciate.
For example, in a recent implementation for an investment research firm, we built in a variety of interactive features—a conference rating tool, a survey, a Q&A and a blog. Including this interactive functionality reinforces the firm’s "brand promise": that they help keep clients on top of market trends.
Similarly, if your communications emphasize "service" as a key differentiator, we would work with you to design features that bring your people front and center. If market intelligence is your claim to fame, then frequent updates with astute commentary will help establish your bona fides. Alternatively, if you cater to do-it-yourself investors, we might recommend extensive use of our on-the-fly charting capabilities.
Or, we could help you automate production and delivery of fulfillment pieces, if your firm uses direct marketing initiatives to stimulate investor interest.
It all depends on you, your strategy, your brand. Whatever your approach, SySys has the tools and expertise to help you get the most from your marketing budget.